Uncover your personal color and shape with a premium consultation in vibrant Hongdae, just a 3-minute walk from the subway. Multilingual consultants offer precise analysis using 120+ drapes and detailed shape categorization. Enjoy a tailored experience that enhances your fashion and makeup choices, complete with a handy style guide for effortless application.
We look forward to helping you find your perfect color!
Find your own color and style in the vibrant streets of Hongdae, Korea's iconic spot!


1. Convenient location for travelers
We are located in the Hongdae area of Seoul. You can arrive directly at Hongik Univ. Station from Incheon Airport without any transfers, and it's only a 3-minute walk from the station to our studio. It's very easy to get here via public transportation from various tourist spots or accommodations, making it a highly convenient location to visit.
2. Experts fluent in English & Chinese
Break down the language barrier. Our consultants are fluent in both English and Chinese, providing precise and professional consultations. You can save on interpretation fees and time, making your experience much more comfortable.
3. Detailed 12-category color diagnosis
We divide personal colors into 12 categories to help you find the perfect color, makeup, and fashion that suits you. Although it may seem complicated, don't worry. We'll record the entire process in detail, so you can review the results without memorizing anything.
4. Over 120 drapes to test
Did you know that even white has many shades? We have over 120 drapes available to test, so you can try out a wide range of base colors, beyond just warm and cool tones.
5. Optimal environment for accurate diagnosis
We carefully designed the interior and lighting to ensure the most accurate and detailed analysis. Experience flawless diagnostics with our white-tone interior and carefully sourced lighting.
6. Various lip products to find your best lip color
If you are unsure about which lip color suits you or find makeup challenging, don't worry. At Vivid Hue, we provide a variety of lip test products to help you easily find your perfect lip shade.
7. Color card for makeup & fashion shopping
You no longer need to worry about whether you're a warm or cool tone. With the color card we provide at Vivid Hue, you can enjoy shopping for makeup and fashion more easily.
8. Portable style book with no worry of loss
If you're concerned about losing your style book while traveling, don't worry. After your consultation, we'll send you a PDF version, so you can easily access it anytime, anywhere.
9. Detailed 6-category body shape and face shape diagnosis
We divide body shapes and face shapes into 6 categories to find the fashion, hairstyle, and makeup that suit you best. Although it may seem complicated, don't worry. We'll record every step in detail, so you can check the results without having to memorize anything.
10. Neckline Diagnosis
Experience various necklines and see which one suits you best.
It's much more vivid and practical than just learning about it theoretically.
Join us on an unforgettable "Color Journey" in one of the most unique spaces in Korea!
To discover the personal color that will brighten your face, we will systematically analyze your perfect palette using a variety of drape fabrics to match your skin tone.

By directly comparing which colors make you stand out and which ones soften your image, you’ll feel the excitement of discovering a hidden treasure.

You'll also learn how to apply your personal color to clothing and makeup and which tones work best for each season. This will greatly expand your ability to express yourself.
To ensure you can apply what you’ve learned right away, we'll provide a style guide and photo references, making future shopping and styling much easier than before.
Join us on an unforgettable 'Fit Journey' in one of the most unique spaces in Korea.
Through a body shape analysis, we will systematically analyze your physique and proportions.


By exploring which silhouettes enhance your look and which styles elevate your image, you'll experience the excitement of discovering a hidden treasure.

Based on your body shape analysis, you'll learn which designs and fits to choose when selecting clothing and accessories. This will greatly expand your ability to express yourself with confidence and style.
We provide a style guide along with photo references, making it easy for you to apply what you've learned even after returning home. This will make your future shopping and styling much easier than before.
Join us on an unforgettable 'Color & Fit Journey' in one of the most unique spaces in Korea!

Through personal color and body shape analysis, we systematically analyze your skin tone and body proportions.

By discovering which colors enhance your look and which silhouettes refine your image, you'll experience the excitement of uncovering a hidden treasure.

Based on all these analyzed results, when you learn which colors, designs and fits to choose for clothes and accessories, you'll have a much wider range of ways to express yourself.

We will provide a style guide along with photo references to make it easier for you to apply when you get home, so your shopping and styling will be much smoother than before.
- Personal Color / Shape
1 person : 60 minutes
2 people : 90 minutes
3 people : 110 minutes
4 people : 130 minutes
- Personal Color + Shape
1 person : 90 minutes
2 people : 120 minutes
3 people : 150 minutes
4 people : 180 minutes
10:00~18:00 (1-hour interval)
1 person / 4 people
1. Select your desired date and time.
2. Check mobile voucher or email voucher.
※ Voucher will be sent after the operator confirms your reservation. Please make sure to check this information.
3. Please arrive at the experience location on time and present your voucher.
4. Proceed with the experience.
[Personal Color]
1) Materials (What to bring)
- Bare face or sunscreen without a white cast
- Makeup pouch
- Photos of tops you usually wear
- Photos of clothes you plan to purchase or items in your online shopping cart
[Personal Shape]
1) Materials (What to bring)
- T-shirts & leggings
- Photos of tops you usually wear
- Photos of clothes you plan to purchase or items in your online shopping cart
[Personal Color+Shape]
1) Materials (What to bring)
- Bare face or sunscreen without a white cast
- Makeup pouch
- Photos of tops you usually wear
- T-shirts & leggings
- Photos of clothes you plan to purchase or items in your online shopping cart
[Common Notice]
1) Time Regulations
- If you're late by 10 minutes : The survey and theory explanation will be skipped.
- If you're late 20 minutes or more : The consultation will be canceled, and you'll be considered a No-show. Refunds will not be provided in this case.
Please note that no refunds will be provided for Late or No-Show. Please be punctual for your reservation.
2) Photo and Video
- Photos and videos are allowed.
- You can upload edited videos to YouTube or social media, but posting the entire consultation process is strictly prohibited.
* By Airport Railroad / Gyeongui–Jungang Line
From Exit 7 of Hongik Univ. Station: approx. 170m (about 2-minute walk)
* By Line 2
From Exit 8 of Hongik Univ. Station: approx. 300m (about 4-minute walk)

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